Pete Davidson Proves He's '100% Boyfriend Material' In Stripped-Down Pics

Photo: Angelo Pennetta

Pete Davidson is showing off his newly de-inked body amid his lengthy tattoo removal process for a sexy new ad campaign.

Reformation teamed up with "100% boyfriend material" Davidson as the brand's "official boyfriend" for a new campaign just in time for Valentine's Day promoting limited edition sweatshirts and boxer briefs, according to a press release. Though one photo showcases the grinning comedian repping his new title while sitting back on a couch wearing sunglasses, other photos in the campaign put his tattoo-free body on display.

Davidson was once covered in hundreds of tattoos that covered his chest and arms, but he has been removing the ink over the past couple years.

Photo: Angelo Pennetta

In one snap, a shirtless Davidson lounges on the ground wearing a pair of cream-colored pants with the waistband of his underwear just peeking out, while another sees the Saturday Night Live alum in nothing but a tight white T-shirt and white boxer briefs.

The King of Staten Island star, who has been in several high-profile relationships with stars like Ariana Grande and Kim Kardashian, also cemented his title in a video for the campaign, directed by Matthew Frost.

Photo: Angelo Pennetta

In the clip, he is shown being attentive and supportive, surprising his partner with sweet treats, and giving compliments while his partner tries on clothes — a cheeky implication that some boyfriends prefer to scroll on their phone while shopping with their girlfriends — all the little things that add up to being the "perfect boyfriend."

Photo: Angelo Pennetta

Davidson recently opened up about the long, "horrible" process of removing nearly 200 tattoos in his effort to achieve a "clean slate"; though he admits there are a few that he would like to keep. The comedian previously explained that part of his motivation to get his tattoos removed came from the affect the ink had on his acting career, as it could take hours in the makeup chair to cover it up.


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