John Legend Has Just Launched A New Skincare Line New Daddy John Legend has just entered the world of skincare, which is the launch of his gender-neutral skincare brand, Loved01 (pronounced “Loved One”). According to the site’s homepage, the products are “crafted to moisturize, nourish and uplift melanin-rich skin.” John said, “Our skin is beautifully rich and colorful, but it also needs constant care, love, and healing. Our goal is to create high-quality yet accessible products because everyone should experience the joy of beautiful and healthy skin.” The new line will range between $10-$15 and launch globally on February 1.