Company Uses TikTok To Find Chief Fashion Officer - BLESS IT!


Logan, UtahMay 13, 2021ROOLEE,a women’s fashion brand based in Utah, islaunching a worldwide search for its first-ever “Chief Fashion Officer” (“CFO”) via the online social media platform TikTok. The paid 6-month position will be filled by the applicant who can best exemplify ROOLEE’s fresh, fun style and embody the brand’s core values, in addition to promoting ROOLEE’s “A World of Sisters” message.

ROOLEE founder & lead designer Kylee Champlin, inspired by her own family, created the company’s A World of Sisters movement to encourage women and girls everywhere to support one another and lift each other up. For this search, ROOLEE is committing one dollar for every TikTok entry using the hashtag #girlsROOL(up to $10,000) to Girl Up, a United Nations Foundation global leadership development organization inspiring girls to be a force for gender equality and social change.

Applicants for the ROOLEE CFO position can submit TikTok videos showing their personal style and using the hashtags #ROOLEECFO + #GIRLSROOLnow through May 30, 2021 at 11:59 PM Mountain Standard Time (9:59 PM EST).


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